Birkenhead Commercial District Masterplan

We created a strategic masterplan for the regeneration of the wider Birkenhead area, to support Muse Developments in their successful bid to become development partners with Wirral Council. The masterplan was developed with an intended delivery in several phases over fifteen years, with a number of priority sites identified, including the masterplan for Birkenhead Commercial District.

Our masterplan divides the site into plots to be developed individually, which are connected via a reinvigorated public realm. The arrangement of the development blocks seeks to recreate lost areas in the town centre and further promote connections to the wider regeneration surrounding the site.

Phase 1 is currently under construction, which includes two new Grade A office developments which will accommodate evolving, modern working practices and address a shortage of quality office space in Liverpool City Region.

Adjacent to the offices will be a new three-storey car park and, following the construction of the offices, will be a new market hall on the former House of Fraser site.

Phase 2 will be the development of further high-quality office and retail and leisure spaces. The site includes the commercial and retail units at Milton Pavements, the (Grade II Listed) Crown pub, and buildings occupied by Vue Cinema, Wilko’s and Mecca Bingo, as well as vacant land to the north of Conway Park station.

A residential development to the North of the site will provide up to 651 new homes is also proposed in a vibrant new neighbourhood around Conway Park station, contributing to meeting the borough’s housing needs. A range of homes will be offered, in terms of size, type and tenure which will create more choice in Birkenhead and meet modern design, sustainability and building-quality standards.

Subsequent development to the masterplan may include further residential apartments or further leisure and hospitality offerings.